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Dec 30, 2024
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DMA 175 CORPORATE IDENTITY- TRADEMARKS AND LOGOS3 Units - 2 hours lecture, 4 hours lab
Transfers: CSU
Recommended Preparation: DMA 55 and DMA 65
This intermediate course covers the process of developing and creating corporate brand identities through hands-on design projects. Using industry-standard software, students will learn effective logo design techniques and expand corporate graphics into a complete identity system. Students will also gain experience in branding and campaign strategies, targeting specific audiences with traditional and green marketing techniques, and writing skills comprehensive design briefs. NR
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