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    Mar 28, 2024  
2022-2023 Catalog: September 2022 Edition 
    
2022-2023 Catalog: September 2022 Edition [ARCHIVED]

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MGT 269 INTERNATIONAL MARKETING

3 Units - 3 hours lecture
This course offers a comprehensive survey of international marketing, addressing participants, opportunities, and cultural considerations. The course focuses on marketing research techniques, strategies, planning, organization, control, and finance as they pertain to the international arena and to management problems. NR



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