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Jan 15, 2025
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ENTR 212 MARKET VALIDATION AND RESEARCH1 Unit - 1 hour lecture
This course explores a variety of resources, tools, and techniques for collecting and analyzing market research data. It engages students in the process of assessing target markets, implementing a market validation strategy, and interpreting primary and secondary research to create effective plans and forecasts. The course illustrates how targeting the market can reduce marketing costs and increase effectiveness. It also discusses common marketing mistakes and the limits of market research. NR
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