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    Jun 24, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED]

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MGT 135 PRINCIPLES OF MARKETING

3 Units - 3 hours lecture
Transfers: CSU
This course is an introduction to the marketing system as it functions within the economy. Course topics include product development, pricing, distribution, and promotion. Students will analyze case studies, examining strategies and tactics that reflect current developments in marketing. NR



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