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    Jun 24, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED]

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MGT 269 INTERNATIONAL MARKETING

3 Units - 3 hours lecture
This course offers a comprehensive survey of international marketing, addressing participants, opportunities, and cultural considerations. The course focuses on marketing research techniques, strategies, planning, organization, control, and finance as they pertain to the international arena and to management problems. NR



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