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Nov 25, 2024
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ACCT 211 ACTIVITY BASED COSTING - CALCULATING CUSTOMER PROFITABILITY3 Units - 3 hours lecture
Prerequisite: ACCT 1B or ACCT 1BH
Recommended Preparation: Knowledge of the fundamentals of spreadsheet software
This course will teach students a method used to quantify the profitability of individual business customers using a model based on activity-based costing concepts and which uses financial information and other key data on each customer. Analysis results will identify growth potential in customer segments, unprofitable customer segments, and the cost of servicing customers. The course explores aligning, promoting, and pricing customer products or services and dealing with unprofitable customer segments. NR
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