Nov 26, 2020  
2020-2021 Catalog Addendum 
    
2020-2021 Catalog Addendum
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ENTR 212 MARKET VALIDATION AND RESEARCH

1 Unit - 1 hour lecture
This course explores a variety of resources, tools, and techniques for collecting and analyzing market research data. It engages students in the process of assessing target markets, implementing a market validation strategy, and interpreting primary and secondary research to create effective plans and forecasts. The course illustrates how targeting the market can reduce marketing costs and increase effectiveness. It also discusses common marketing mistakes and the limits of market research. NR



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