Jul 06, 2020  
2019-2020 Catalog: March 2019 Edition 
    
2019-2020 Catalog: March 2019 Edition [ARCHIVED]

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MGT 269 INTERNATIONAL MARKETING

3 Units - 3 hours lecture
This course offers a comprehensive survey of international marketing, addressing participants, opportunities, and cultural considerations. The course focuses on marketing research techniques, strategies, planning, organization, control, and finance as they pertain to the international arena and to management problems. NR



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