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Apr 23, 2024
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ARTH 140 MUSEUM PUBLICITY AND MARKETING2 Units - 2 hours lecture
Transfers: CSU
This course examines the components of museum publicity and the role of professional staff members in promotional campaigns. The course is designed to develop knowledge and skills in areas such as press writing and marketing development, and to prepare students to work successfully in a wide range of careers in museum publicity and marketing. Attendance at scheduled field trips may be required. NR
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